(eBook PDF) Services Marketing Integrating Customer Focus Across the Firm 7th Edition
(eBook PDF) Services Marketing Integrating Customer Focus Across the Firm 7th Edition
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(eBook PDF) Services Marketing Integrating Customer Focus Across the Firm 7th Edition
Regular price
$18.99
Sale price
$18.99
Regular price
Unit price
per
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Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
